Let's Rap about Wrapping
It’s sometimes hard to wrap your head around all the wrapping options. Below are a few easy solutions to retail wrapping, but first, let's talk about why presentation is so important.
A study by SMU researchers shows that when receiving items, people assign a higher rating to items that are wrapped. Even items wrapped in plain brown paper get a better review than ones that are not wrapped at all.
A box or wrapped package makes the person opening it feel like they are getting a gift, but more importantly, it makes the person purchasing the item feel like they are buying a gift. Packaging is crucial to change the status of an item from a product to a gift.
During this 2017's record-breaking holiday season, some online retailers decided to forgo offering wrapping over the holidays to make sure they were able to fulfill all of heir orders. Some companies stopped offering gift wrapping in stores, but made it available to customers online. Here is an incomplete list of companies offering gift wrapping, such as Jonathan Adler, Ralph Lauren, GAP, Target and Wal-Mart.
For retailers looking to create that wrapped magic, but seeking a fast and no fuss system, we can help.
A few ideas:
Easy fold boxes with enclosed stickers and elastic bands - like these from Fossil - are a simple solution to turn products into gifts.
Pre-tied Bows: They slip on easy and no wasting time trying to tie the perfect bow!
Pottery Barn uses these pre-tied ribbons on may of their holiday items, so they look like a gift that is ready to go!
With easy to apply peel-and-stick tabs, they go on easy, and with removable adhesive, they don't leave any sticky residue behind.
Tissue: Use tissue with your brand's logo on it. Many stores in Europe are even using tissue paper to wrap purchases. From simple to elaborate, tissue paper can turn a purchase into a gift.
Using drawstring pouches fitting sizes from jewelry up to Santa-sack proportions, Amazon has come up with a flexible and reusable gift wrap solution. Brilliant!
For more suggestions, contact Impak.
That’s a wrap.