Employee Spotlight on Brae Shaw, Project Manager


When considering a project manager's skill set, you probably think of someone who is detail oriented, has good organization skills and is good with numbers. Impak Project Manager Brae Shaw is all of that plus a big dose of Martha Stewart creativity. Born and raised in Dallas, Brae is a valuable member of Impak's Import Department Project Management Team. Brae brings a rich history to the table with an educational background in Chemistry/Veterinary followed by four years of work experience in supply chain management. From a young age, Brae enjoyed watching how things were put together— everything from learning origami from her Japanese grandmother, how to sew and bake from her great grandmother, basic house maintenance from her father, and rudimentary car mechanics from her uncle. Working with Impak presented the perfect fit  for Brae's inventive mind as packaging, managing, and designing presented everyday challenges and novel experiences. "I have learned so much working here," Shaw explained, "I love that I am always able to learn new things and nothing gets boring." Brae's co-workers would say she is extraordinarily good at crafting as well as  decorating cakes and sewing. Some of her favorite hobbies include painting, drawing, sewing, making jewelry, and doing origami.


Speaking of crafting, for the recent  cannabis show in New Orleans, Brae hand sewed several samples that were shown at the event. It was an impromptu request and she saved the day. Keep reading to learn more about Impak's inquisitive, crafty, "I-can-do-it-all" Brae Shaw:

What's your favorite part about working for Impak?
I love the creative concepts behind a lot of the packaging as well as seeing new ideas that the customer, sales team and creative come up with. I also like managing all the components of the job, keeps everything interesting and busy! I have learned so much working here and I love that I am always able to learn new things and nothing gets boring.

How would you describe the Impak work culture?
Busy! We are always multitasking. But everyone in the office is so helpful and we really strive to work as a team to make sure every project is handled to the best of the team's ability.

What inspired you to become what you are now?
I have always been artistic/crafty and loved packaging. The four years before Impak, I worked in a supply chain role. I think I just found this job, and it was like everything aligned correctly in my life.

If you could learn to do anything, what would it be?
Oh goodness. I would love to learn more languages top of the list right now would be ASL and Japanese. I always love anything artistic so some cool things would be glass blowing and metal work would be fun! I already do most of the other things artsy/craft wise.

What chore do you despise above all others?
Putting away the laundry... luckily my husband does that for me

Where and when do you get your best ideas?
Late at night when I am trying to sleep.

What inspires you?
Art, music, people, stories.

If you won a free vacation to anywhere in the world, where would you go and why?
Japan, because one of my grandmothers is Japanese and I haven't gotten to go yet. I love the food and culture.

Favorite part about living in Texas?
Most all our family lives here and with little ones I love for them to get that interaction. Also, we get the most bang for our buck when it comes to housing space.

Any new trends in the packaging industry or job specific to you that you're excited about?
I think all the new materials are exciting and interesting. Prop 65 is introducing new challenges and the items being developed are very interesting.

What are some hopes or goals you have for this industry?
I would love to see more plant-based plastic packaging emerge with the new eco-friendly pushes. There are so many new materials evolving everyday, and it's fun to be on the front end to see those changes happening.

You helped develop tradeshow bags. What was the design process for that? Goals? Final product?
I actually made the bags previously and was showing the design to Sales when we were chatting about my crafting. When they were thinking of concepts they wanted something different and that design came up. I had to make a few different sizes to see what would work best. I ended up making them all by hand due to timing and they were silk screened in house.

Anything else you would like to add about the cannabis industry/designing tradeshow bags?
I think the cannabis industry has such great potential.  Everything is new and cutting edge as far as child proof design.  The sky is the limit and I'm excited to see where this takes Impak.

So, if you need a decorated cake, want to learn origami, or just want to chat it up about Japanese food and culture, you can find Brae at our Dallas office. If you have any questions for Brae, you can reach her by email bshaw@impakretail.com or call the direct office number at 469.709.4838.

Caleb Lummer