Client Spotlight : Silverpeak Apothecary


With a mission to 'redefine how cannabis is viewed and provide a quality cannabis experience for people across the world,' Silverpeak truly delivers. Located in stunningly beautiful Aspen, Colorado, Silverpeak Apothecary provides a unique and premium shopping experience for locals and tourists alike and has served the area since 2009 with finely crafted cannabis. Being one of the first licensed cannabis dispensaries in the state, Silverpeak strives to be the best in all aspects of the business - growth, sale, and quality. General Manager Lauren Peterson refers to Silverpeak as a "luxury, retail cannabis boutique." We [Silverpeak] strive to teach our customers about the history, recreational and medical uses, and science behind cannabis."


With the combination of natural sunlight, clean mountain air, and fresh water, Silverpeak Farms has the ideal location to harvest a healthy cannabis crop — the healthier the plant, the richer the flower. Silverpeak Farms boasts a 25,000 square foot grow facility, ventilation systems, premium genetics, and hand-harvested flowers that are picked weekly. When providing the 'finer qualities of masterfully grown cannabis', Silverpeak wanted to create a bag where people wouldn't feel the need to hide.  "We wanted people to proudly flaunt the bag around town," Lauren explained. When asked what some of the company's packaging goals were, Lauren said Silverpeak wanted "luxury, high-end, bags for Silverpeak cannabis products. The 'It' bag of Aspen. A 'must have' for all locals and tourists alike."

Speaking of must haves, Silverpeak offers a variety of the most popular cannabis strains such as Indica, Sativa, and Hybrid. Additionally customers can stock up on a plethora of delivery devices - vape cartridges, pre-rolls, infused bubble pre-rolls, edibles, topicals, and more. As the cannabis industry continues to grow and evolve, Silverpeak strives to serve up the best products and best practices in the business. Here are some things we learned from Lauren:

Are there any current or upcoming products you’re excited about?
Pax Era and Pax Era Pods! New, revolutionary way to vaporize cannabis. Also, 1906 Edibles -- artfully crafted high-end chocolates where you feel the effects within 20 minutes instead of 2 hours! The Quest AeroInhaler is a very cool, new product as well. It is an inhaler with cannabis distillate instead of medicinal properties for asthma. A very healthy, discrete alternative since there is no smoke, vapor, or calories!

What was Silverpeak's packaging inspiration?
Louis Vuitton, Nordstrom's, Lord & Taylor, Prada, Apple.

Tell us about your position and what you do on a daily basis.
As General Manager of Silverpeak Apothecary, I handle everything involved in the running of a luxury, boutique cannabis retail boutique. Compliance issues, maintenance problems, managing staff, marketing, sales, business development, increasing EBITDA; you name it, I do it! There's always a problem to solve.

How have you liked working with Impak?
Very pleasant experience. Great customer service!

How do you want your shopping experience to be different from other businesses? How is Silverpeak unique?
We are a luxury, retail cannabis boutique. Our goal is to educate clients and provide customers with an amazing cannabis tour and unparalleled retail experience inside the shop. Our goal is to break down the social stigmas and stereotypes around cannabis. We strive to teach our customers about the history, recreational and medical uses, and the science behind cannabis.

Where is your farm located?
Our farm is located in Basalt, Colorado; only 18 miles down the river from Aspen, CO.

What’s a good way people can learn more about your business and what you have available?

Anything else you'd like to add about the store, working with Impak, etc.?
Product quality from Impak has been superb. We will continue working with Impak in the future for all of our front-of-house bagging needs.

Stay up to date with Silverpeak through their website where you can sign up for their newsletter, check out new products, and learn more about Silverpeak's mission and company values.

Caleb Lummer