Anya Hindmarch - Beyond Basic Black and White for the Holidays
I love the holidays for many reasons - family time, festive parties, gift giving and receiving. I don't enjoy navigating hectic holiday crowds, but the promise of beautiful specialty holiday packaging somehow makes shopping in December more bearable. Holiday time is when retailers break from everyday styles and put forth extra effort into their designs and visuals. Store decor and window displays delight holiday shoppers. The shopping bag becomes the prize souvenir, an opportunity to bring some of that holiday magic back home. No one did it better this year than London designer Anya Hindmarch. Her brand made a subtle but impactful statement with holiday bags that left her customers, including myself, in awe of the season. A gift from my sister-in-law to her daughter Emily was executed beautifully.
On first glance, the bag appears to be a basic black and white bag, but look a little closer and you will see the beauty of the bag is in the details:
More than simple stripes Lots of retailers produce striped bags (Victoria's Secret, Sephora, and Henri Bendel to name a few.) Anya Hindmarch (AH) instead produced a bag with awning stripes - a combination thick and thin stripes - adding a subtle but significant difference.
All-Over Texture An all-over cross hatch embossing pattern provides a textured hand feel to the bag. A matte lamination has also been applied giving the bag a softness and greater durability. The embossing pattern provides the added benefit of disguising any scuffing that often comes with wear on matte lamination.
Inverted Fold Bottom Gusset The gusset folds on base of bag rather than traditional side fold, eliminating unsightly scores on either side of the bag and leaving a clean unmarred print surface on both front and back.
Classic Logo The logo is simple and classic but stands out with a deep embossed box border around it.
Now comes the fun stuff!
Rose Gold Grommets On first thought, the rose gold grommets sounds like a mismatch on a black and white bag. But they totally work!
Foil Star Hang Tag The gold foil and rainbow tag was something I thought my sister in law had applied herself. But when I looked a little closer, I could see a tiny AH on the bottom right corner. Love it! This fun, colorful hang tag made me smile. The red grosgrain ribbon used to tie on the tag was more than your basic grosgrain. Instead the ribbon had a scalloped edge, again providing more interest.
Enclosure Card + Attached Envelope Adhered to the left front of bag was a little windowed envelope. Enclosed an insert card made high quality uncoated stationery stock with small AH logo mark and my niece’s name handwritten showed through the window. Love the personalization!
Lovely gift, beautiful presentation, thoughtful details.
This holiday shopping bag was a reminder that it's often the small details that add up to something extra special. That is what I'm carrying forward in 2016. A toast to making more beautifully designed packaging this year!
What about you? What was your favorite holiday packaging detail?