Another Win! Impak Takes 2018 Core 77 Community Choice Award


Celebrating the excellence and richness of design, the Core 77 Design Awards annually gives creative innovators "the opportunity to promote their best work on a global scale across 14 distinct design disciplines."

Championing the principles of ground-breaking distinction, Core 77 Design Awards has recognized the design profession for eight successful seasons. The Awards program  offers 14 different categories for entry, and each category is further broken into dedicated sections for professionals and students.

Out of hundreds of finalists, the Packaging Jury chooses entries based on their "execution, insight, creativity and intent." After the honorees are chosen, it’s up to the community to vote on their favorite entries. Since 2015, the Community Choice competition has given the Core 77 audience a chance to be a part of the decision making process—it's up to them to choose one grand prize winner, and thirteen category winners.

For three weeks, the community voted on entries from the following Core 77 categories:

Built Environment, Commercial Equipment, Consumer Product, Design Concept, Design Education Initiative, Design for Social Impact, Furniture & Lighting, Interaction, Open Design, Packaging, Service Design, Strategy & Research, Transportation, and Visual Communication.

Results of the voting were posted recently and, for entry "Boobs Don’t Belong in Wire Cages", Impak was selected winner of the Community Choice Prize for Packaging!

"It was an inspiring project," said Alison Anderson, Impak Sales Director. With a visionary new bra design and entering an increasingly crowded undergarment industry, Evelyn & Bobbie wanted their packaging to stand out. Collectively, the E&B and Impak design teams achieved.

"To be honored and voted on by our peers in the design industry makes this win extra special," said Anderson. "It was a team effort and culmination of many months of hard work and coordination to bring this project to life."

To the design community who participated in Core 77 voting, thank you for the recognition!

Caleb Lummer