Fieldshop Opens in Charleston

FullSizeRender-35-300x254.jpg

This month Garden & Gun magazine unveils their first retail store, Fieldshop, in Charleston, SC. The concept store is located at The Dewberry, a new luxury hotel in downtown Charleston. 

Impak Retail was delighted to produce their custom luxury bags and coordinating tissue.

Fieldshop has a unique set up in that it is comprised of two separate spaces that live across the hall from one another.  Because of the physical split, the store uses Hunt & Gather as both a play on words relative to the types of products you’ll find as well as merchandising approach.

Though the merchandising will shift regularly, Hunt is currently filled with everything from vintage flasks to oyster knives to lapel pins designed by James Beard Award-winning chef Chris Hastings. Hunt also is the place to go for a Westley Richards duffle or cartridge bag. (Fieldshop is the only U.S. retailer where you can find the legendary British brand’s bags.)

Directly across the hall and framed in glass on three sides, Gather offers apparel, jewelry, cocktail napkins, candles and a custom-designed line of Palmetto bug chocolates to honor the Palmetto State. Brass hooks designed by Charleston metal artist Ann Ladson extend from the ceiling for rotating art installations that will change with the seasons. This is G&G’s version of the Bergdorf windows. 

When asked about their inspiration behind branding, Laura Pelzer says, “We thought carefully about what we wanted this brand to represent and though it is a new retail offering, felt important to give it a sense of heritage and having been around given its luxury positioning.  The goal was to have a more traditional luxury shopper with some of the added elements a little more playful, i.e. tissue and ribbon.”

She added that Fieldshop is a traditional specialty retail store with the goal of delivering an assortment of the most interesting, high quality products with an elevated level of customer service.

And if you’re not familiar with Garden & Gun magazine, it’s all southern, all the time. It represents the best of the South. You know, things like sweet corn frozen custardbiscuitsDarius Ruckerpeach ice-creamMerle Haggarddog trainers,road trips and gardening. But they aren’t afraid to talk about the unsavory, unspoken parts of Southern heritage, like tomato aspic. (While most the rest of the country reserves Halloween as the holiday to startle and scare their children, Southerners have historically used every holiday as a chance to bring out the most terrifying side dish ever, tomato aspic, a tomato flavored jello.)

While Fieldshop is the first bricks and mortar venture from the magazine, the magazine’s other retail offering, Mercantile & Co., lives exclusively online.

If you peruse their Merchantile + Co website, you’ll see many high end curated southern items, such as…. Y’all, they sell a seven layer chocolate cake – ONLINE! I’m pretty sure this officially means I have no good reason to ever leave my home.

So if you can’t make it to Charleston’s Fieldshop, at least you can hunt and gather online –  and EAT!

 

 

Caleb Lummer